The Brief

Create an audio experience that brings the music and artists of rap caviar to life beyond the playlist.

Insight

Singing in the shower allows individuals to cut loose and release their inner superstar.

Idea

Rap Caviar, in partnership with Ikea, will create a shower system that includes a speaker and lighting system to amp up the experience of singing in the show for Rap Caviar fans.

An LED light system will react to the beat and tempo of the music. Stream settings will create a corresponding, pulsing effect.

Users will be encouraged to share their shower sessions with Rap Caviar social handles to be featured as an up and coming shower star.