Claritin partnered with Reddit to connect with parents of children with allergies, aiming to ease their concerns during allergy season. I developed a strategy to create a strong association with kids and the brand while emphasizing the ease of administering Claritin. By leveraging a Reddit-native approach — explaining concepts in a way suitable for a 5-year-old to understand — I simplified the messaging to make it more accessible, engaging, and effective for our audience.

For the inaugural Bravo event, I collaborated with a production team to create a compelling showcase of Superfly’s expertise, aimed at driving consideration among future clients. I led the sourcing and hiring of the production crew, provided art direction, developed scripts and storyboards, produced interviews, and managed the post-production timeline to ensure a seamless final product.

To celebrate World Psoriasis Day, VTAMA wanted to own the conversation around plaque psoriasis in adults. I lead a creative strategy workshop to consult on appropriate product types and creative optimizations for success on Reddit. As a result VTAMA saw a record-breaking day for the product’s website, resulting in a 215% increase over the daily average.

To build excitement for the return of Comedyville, Comedy Central’s immersive IP activation at Clusterfest, I edited the social promo, crafting an engaging and dynamic piece designed to capture audience attention and drive buzz.

Kraft shared keyboard safety tips for gamers who love to eat and game at the same time. In came the comments — the good, the bad and the ugly. But, Kraft wasn’t ready to back down. They enlisted me to craft their responses.

As the presenting partner for Global Citizen Festival, CitiBank wanted to highlight the impact of attendees on the fight against poverty. I was responsible for directing b-roll shots and producing interviews.