ONE SCHOOL
Wallabee x Euphoria
Clarks Originals collaborates with Euphoria to create a “get out of jail free” Wallabee shoe line.
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The Brief.
Use the iconic Wallabee silhouette to design a shoe and packaging concept for a collaboration that is totally unexpected.
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The Insight.
Rebellion is a thrill ride, until you are caught.
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The idea.
The relationships between Wallabee shoes and everything that’s counter-culture have always been synonymous. Let’s bring that to life by collaborating with HBO’s Euphoria to create a shoe line that embraces rebellion. The shoe will give wearers passes to do rebellious activities like hopping turnstiles in various cities and purchasing weed without any consequence through NFC technology.
Visual Identity
Translate the psychedelic sequences of the show to the Wallabee and all assets by making use of bright colors, blurring and liquifying textures.
Collectible - features an iridescent map of the city where the shoe's NFC chip is eligible.
Promotional asset bringing the Euphoria aesthetic to Clarks.
Features lucid texture to represent the state of mind achieved when using this shoe as a dispensary card.
Box insert.
Visual References
