Get brands and publishers to spend advertising dollars on Twitter by telling a story of the influence of Black Twitter.

Cancel culture assumes a superior moral compass. Missteps gain traction quickly and a collective distaste hurts brands.

A twitter analytics feature that assigns brands a daily cultural positioning/grade. This allows brands to gauge how they’re tracking relative to their sales based on the connotation of keywords and KPIs within Black Twitter. All standings will be aggregated on a microsite accessible to CMOs using their company’s Twitter credentials.