ONE SCHOOL
The Launch
Tesla provides space fanatics with a front row seat to a rocket launch in the Tesla Cybertruck.
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The Brief.
Come up with a ballsy non-traditional approach to launching the new Tesla Cybertruck.
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The Insight.
Elon Musk’s interest in space isn’t uncommon. What exists beyond our world seems completely inaccessible, making it even more interesting to get close to.
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The idea.
Idea
A rocket launch event where Tesla Cybertrucks and a lot space are available to a select few. Unprecedented proximity to the main event will prove the durability of the truck. Tesla will choose the biggest space fanatics to attend from video submissions.
Visual Identity
‘Out of this world’ visuals that boldly marry Tesla and the solar system to commemorate an unprecedented first in the automobile and space industries.
Here the Cybertruck is represented as a more than just a truck. It’s central to the space experience, even from a parking space.
The overall Tesla concept is a play on words — launching the Tesla Cybertruck with a rocket launch. With this visual, the nested event is emphasized.
Event Parking Signage
Photo Treatment 1: Natural
Photo Treatment 2: Dreamy
Photo Treatment 3: Grunge
Collage incorporating a history of space firsts.