Build a digital campaign that will break through the noise of the fall fundraising season to attract and engage our new audiences, while celebrating the legacy of 50 years of WhyHunger and 40 years of Hungerthon, activating our existing donor base, and capitalizing on our legacy partnerships. campaign should include tactics and strategies that can be implemented by WhyHunger, our artist supporters, and existing (iHeartRadio, SiriusXM) or new media partners.

Younger generations have become so accustomed to noise, it’s easier to tune out than silence.

By unexpectedly disrupting music, culture & community, we’ll capture prospective donors' attention and inspire them to seek more—more knowledge, more action, more impact. Because sometimes, it takes silence to make the call to end hunger impossible to ignore.