The Brief

Help the performing arts in the time of COVID-19 through innovation.

Problem

Broadways closed 31 playing shows and 8 scheduled to begin in response to coronavirus In March. Billions of dollars in revenue and hundreds of jobs were lost.

Insights

For the dedicated Broadway fan, the experience of their favorite actors, rush lines and playbook memorabilia is gone. A summer without Broadway has built anticipation for this experience.

Idea

Provide fans a safe and accessible Broadway experience by creating interactive scripts for recently postpone Broadway shows using the power of assistive reading technology. Tiered purchases of scripts unlock a range of experiences for the fan including an audio play with sound stage effects and bonus content like actor interviews and director notes.