Select coursework from ONESchool
The Launch
Tesla provides space fanatics with a front row seat to a rocket launch in the Tesla CyberTruck.
The Brief
Come up with a ballsy, nontraditional approach to launching the new Tesla CyberTruck.
Insight
Elon Musk’s interest in space isn’t uncommon. What exists beyond our world seems completely inaccessible, making it even more interesting to get close to.
Idea
A rocket launch event where Tesla CyberTrucks and a lot space are available to a select few. Unprecedented proximity to the main event will prove the durability of the truck. Attendees will be chosen based on submissions of their space innovation endeavors.
What’s Your Black Twitter Score?
Twitter’s new analytics feature lets brands know that Black Twitter is in the driver’s seat.
The Brief
Get brands and publishers to spend advertising dollars on Twitter by telling a story of the influence of #BlackTwitter.
Problem
The cancel culture of Black Twitter takes no prisoners - forcing a lot of brands to lay low and hope that the smoke will clear.
Insight
Cancel culture assumes a superior moral compass. Missteps gain traction quickly, and a collective distaste hurts brands.
Idea
A Twitter analytics feature that assigns brands a daily cultural positioning/grade. This allows brands to gauge how they’re trending relative to their sales based on the connotation of keywords and KPIs within Black Twitter. All standing will be aggregated on a microsite accessible by CMOs using their company’s Twitter credentials.
Broadway At Home
Fans longing for Broadway shows during COVID-19 can now bring the experience to their home.
The Brief
Help the performing arts in the times of COVID-19 through innovation.
Problem
Broadway closed 31 playing shows and 8 scheduled to begin in response to coronavirus in March. Billions of dollars in revenue and hundreds of jobs were lost.
Insight
For the dedicated Broadway fan, the experience of their favorite actors, rush lines and playbook memorabilia is gone. A summer without Broadway has built anticipation for this experience.
Idea
Provide fans a safe and accessible Broadway experience by creating interactive scripts for recently postponed Broadway shows using the power of assistive reading technology. Tiered purchases of scripts unlock a range of experiences for the fan including an audio play with sound stage effects and bonus content like actor interviews and director notes.
Wallabee x Euphoria
Wallabee collaborates with HBO’s Euphoria to create a “get out of jail free” shoe line for the rebels.
The Brief
Use the iconic Wallabee silhouette to design a shoe and packaging concept for a collaboration that is totally unexpected.
Insight
The relationship between Wallabee shoes and everything that’s counter-culture have always been synonymous.
Teens are the definition of counter-culture due to their likelihood to rebel. In HBO’s Euphoria, a group of teenagers explore various vices to avoid the realities of their feelings.
Idea
A shoe line that embraces rebellion, giving wearers passes to do rebellious activities like hopping turnstiles in various cities and purchasing weed through NFC technology. Each shoe corresponds to a character on the show. There will be iridescent wrapping paper in the box to represent a euphoric state of mind.
